B2B vs B2C: How Should Your Sales Team Be Allocated to Maximize Success?

The article analyzes the distribution of B2B vs B2C companies across the US market, finding a 1.6:1 ratio favoring B2B overall and 2:1 in the mid-market segment. Based on this market composition data, the author recommends that SaaS companies allocate their sales teams in proportions matching these ratios (1.6:1 to 2:1 B2B-to-B2C) when both markets are equally addressable and offer similar unit economics.