How Antagonism Drives the Consumerization of IT: A Venture Capital Perspective

Tomasz Tunguz argues that organizational friction and employee dissatisfaction with legacy IT systems create market opportunities for consumerization of IT (CoIT) startups. Companies like Expensify, Heroku, Dropbox, and Yammer succeed by empowering end users with superior alternatives, building internal momentum, and eventually forcing IT departments to adopt new solutions. Successful CoIT companies must balance superior user experiences with tools that address IT security and organizational concerns.