10 Best Practices for Trade Show Success: Insights from Logikcull CEO Andy Wilson

Andy Wilson, CEO of eDiscovery SaaS startup Logikcull, shares 10 lessons learned from exhibiting at numerous trade shows. Key recommendations include treating booth visitors as qualified inbound leads, using creative outreach messaging, maintaining professional appearance, collecting business cards manually, scheduling follow-up demos, and building effective booth teams. The advice emphasizes balancing business objectives with genuine human engagement.