tomtunguz.com · 2012-11-05 · 4959d

Mobile OS trends in five charts

The article analyzes the competitive dynamics between iOS and Android in the mobile device market, showing that while Android has captured 75% market share in devices, Apple reaps 71% of mobile hardware profits through a differentiated pricing strategy. The analysis reveals how Apple competes across all price points while maintaining superior margins, and discusses the potential for significant growth in Android tablets.

4 metrics· Cited 0× in the knowledge base ·Open source ↗

Metrics in this report

Device Cumulative Shipments

191millions

iOS cumulative shipments as of May 2011

Device Cumulative Shipments

95millions

Android cumulative shipments as of May 2011

Market Share

75percent

Android mobile device shipments relative to total market

Profit Share

71percent

Apple mobile hardware profits relative to total mobile hardware profits