The Evolution of Business Intelligence: Balancing Centralization and User Autonomy with Metric Promotion

Tomasz Tunguz discusses how business intelligence has oscillated between centralized control and end-user freedom, and argues that modern BI platforms like Omni can serve both purposes through metric promotion. This approach allows users to create metrics that can be elevated from individual to team to department to company-wide levels, mediated by data teams. Theory Ventures announced a $20M investment in Omni to support this vision.