How Much Turnover in Your Sales Team Should Your Startup Expect?

This article analyzes sales team attrition benchmarks across 41 high-profile SaaS companies, finding that median annual AE/SDR turnover is 3.13% with most teams experiencing 2-7% annually. The article emphasizes that investigating the reason for turnover—whether regretted or non-regretted departures—is more important than the raw attrition rate itself. For early-stage companies with smaller teams, variance in turnover rates is expected and should prompt investigation into root causes rather than immediate concern.