Finding Product-Market Fit: A Founder's Guide to Pivoting with Purpose

CEO Tara Viswanathan of Rupa Health shares critical lessons from building a startup in pre-product-market fit phase, emphasizing the importance of falling in love with the problem rather than the solution and combining gut instinct with logical analysis when deciding whether to pivot. The article outlines six lessons for achieving product-market fit, including building customer advisory boards, staying lean on hiring, and reframing company narratives around problems solved rather than products built.