Tomasz Tunguz Blog · 2014-12-19
· 4185d
How Referral Traffic Drives Breakout Content Performance
Analysis of blog traffic distribution reveals a power law pattern where the top 2% of posts generate 19% of traffic. While social media and direct traffic remain constant across all post performance tiers, referring sites dramatically increase from 5% to 25% for top-performing content, demonstrating the critical importance of content syndication and collaboration.
Metrics in this report
Blog Traffic Growth
3xmultiplier
year-over-year
annual growth
Direct Traffic Share
35%
approximate
all traffic
Email Subscriber Growth
4xmultiplier
more than
annual growth
Referral Traffic Share - Lower Quartiles
5%
median
25th and 50th quartile posts
Referral Traffic Share - Top Quartile
25%
median
top performing posts
Social Media Traffic Share
40%
aggregate
Twitter and Facebook combined
Top Posts Traffic Share
19%
top 2%
of all blog posts
Top Posts Traffic Share
48%
top 10%
of all blog posts
Top Posts Traffic Share
69%
top 20%
of all blog posts
Twitter Follower Growth
3xmultiplier
year-over-year
annual growth