      SaaStr · 2024-02-17
      · 837d
    

Slack's Growth Journey: From $30M ARR PLG Innovator to $2B ARR Enterprise Leader

A retrospective analysis of Slack's explosive growth trajectory from its early days at $30M ARR as a product-led growth innovator to nearly $2B ARR with enterprise sales motion. The article features a panel discussion between Stewart Butterfield (Slack founder), David Sacks (Yammer founder), and Jason Lemkin exploring how mobile adoption, market timing, and product-market fit accelerated Slack's scaling compared to earlier SaaS companies.

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Metrics in this report

Slack ARR at First SaaStr Annual

30$ millions

approximately

February 2015, pre-sales organization

Slack Current ARR

2$ billions

approaching

current state with enterprise sales motion

US High-Speed Internet Home Penetration

20%

under

early 2004

US Home Internet Penetration

50%

less than

early 2004 when Slack development started