SaaStr · 2014-12-17
· 4187d
Sales Development Process: A Hands-on Implementation Guide
This guide provides actionable steps for building a sales development team and process, covering communication cadence, prospect qualification, list building, and execution strategies. It emphasizes establishing daily outreach targets (40-60 prospects per rep), defining ideal buyer profiles, and using tools like SalesLoft to automate and track sales development activities.
Metrics in this report
Daily Prospect Outreach Volume
40-60prospects/rep/day
recommended range
standard sales development team
Minimum Personalized Outreach Volume
20prospects/rep/day
minimum for high personalization
specialized outreach strategy
Weekly Interactions Target
50interactions
recommended goal
SalesLoft benchmark
Weekly Prospect Contacts
250prospects
calculated from 50/day
per sales development rep
Weekly Qualified Appointments Target
10turnovers/demos
recommended goal
SalesLoft benchmark