SaaStr · 2014-12-17 · 4187d

Sales Development Process: A Hands-on Implementation Guide

This guide provides actionable steps for building a sales development team and process, covering communication cadence, prospect qualification, list building, and execution strategies. It emphasizes establishing daily outreach targets (40-60 prospects per rep), defining ideal buyer profiles, and using tools like SalesLoft to automate and track sales development activities.

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Metrics in this report

Daily Prospect Outreach Volume

40-60prospects/rep/day

recommended range

standard sales development team

Minimum Personalized Outreach Volume

20prospects/rep/day

minimum for high personalization

specialized outreach strategy

Weekly Interactions Target

50interactions

recommended goal

SalesLoft benchmark

Weekly Prospect Contacts

250prospects

calculated from 50/day

per sales development rep

Weekly Qualified Appointments Target

10turnovers/demos

recommended goal

SalesLoft benchmark