Jon Bischke on Transitioning from B2C to B2B SaaS: Key Lessons from Entelo

Jon Bischke, CEO of Entelo, shares critical insights from his transition from three B2C startups to building a successful B2B SaaS recruiting platform. He outlines four key learnings: the existence of a repeatable B2B playbook, the importance of personal networks, easier LTV calculation in SaaS, and simpler customer targeting compared to B2C.