SaaStr · 2021-02-14 · 1935d

7 Simple Ideas to Immediately Improve Your Conversion Rates in SaaS

Jason Lemkin provides seven actionable strategies for SaaS companies to improve conversion rates, emphasizing that growing the user base (denominator) is more important than optimizing conversion rates in early stages. Key recommendations include investing in pre-sales support, implementing drip marketing, optimizing free trial limits, and hiring sales and marketing personnel early.

6 metrics· Cited 0× in the knowledge base ·Open source ↗

Metrics in this report

Competitive Pricing Discount

10-20%

recommended range

New vendor entering market

Conversion Rate Improvement (TownHog case)

68.5%

increase from 20% baseline

Contract signing ease improvement

Free Trial Document Limit (EchoSign)

5signed documents/month

optimal after testing

Freemium SaaS model

Free Trial Time Limit (Zoom)

40minutes

optimal

Freemium SaaS model

Minimum ACV for Sales Person

2000$

lowest practical point

Sales hiring decision

Minimum Customer Count for Sales Hiring

10customers

recommended entry point

Early-stage SaaS