The Bifurcation in the AI Market
The AI market is splitting into two segments: proprietary models retain pricing power in mission-critical enterprise applications despite being 10-100x more expensive, while open-source models capture cost-sensitive volume at stable ~22-25% market share. Programming has achieved product-market fit as the dominant use case (45-60% for leading enterprise providers), while roleplay dominates consumer usage, and retention rates vary significantly by model and use case.
Metrics in this report
60-70percent
Typical loss rate across most AI models in first month
40-50percent
Stronger retention model, November 2025
80percent
Early 2025 peak share
40percent
Late 2025 share after Chinese competitor gains
80percent
Dominance in consumer entertainment segment, November 2025
25-35percent
Weaker retention model, November 2025
22-25percent
Global AI model usage via OpenRouter, 2024-2025
60percent
Anthropic AI model usage, November 2025
45percent
xAI model usage, November 2025