2024 Theory GTM Survey: Analyzing Startup Sales, Marketing, and Efficiency Evolution

Tomasz Tunguz at Theory Ventures launched the 2024 Annual Go-to-Market Survey to track how startups have evolved their sales, marketing, customer success, and cash management practices over four years. The 28-question survey aims to compare current practices against the high-growth period of 2020-2021, assess the shift from growth to efficiency, and measure AI's impact on sales teams. Results will be published and discussed at upcoming Office Hours with anonymized raw data shared to respondents.