2024 Theory Ventures Go-to-Market Survey: Optimism Rises Amid Changing Market Dynamics

The 2024 Theory Ventures Go-to-Market Survey reveals rising founder optimism despite economic headwinds, with founders expecting stable fundraising valuations and Series A rounds increasing 40% over four years. Key findings show sales cycles lengthening by 13%, sales quotas rising 14% year-over-year, and lead conversion rates improving 9%, while 73% of companies report AI adoption in sales and marketing without yet seeing statistically significant productivity gains.