      tomtunguz.com · 2022-01-28
      · 1588d
    

Why You Should Expect Your VP Product to Sign Up for a Lead Quota

The article examines the 2021 Product-Led Sales (PLS) report findings showing that PLG is becoming a standard growth motion across SaaS companies, with 55% of PLG companies maintaining sales teams. The author argues that VP of Product should own lead generation quotas alongside VP of Marketing and VP of Sales, reflecting how PLG brings product teams into the broader go-to-market function.

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Metrics in this report

AE Engagement After PQL Qualification

48percent

Companies contacting prospects after PQL algorithm declares potential

AE Engagement After Sign-Up

36percent

Companies contacting prospects immediately after sign-up

AE Engagement After User Request

62percent

Companies contacting prospects after user requests engagement

Companies Planning PLG Adoption

43percent

Survey respondents with classic or PLG growth planning to add complement

PLG Company Sales Team Prevalence

55percent

Product-Led Growth companies in 2021 Pocus/First Round Capital survey